Cookie Notice
Additional information about Rivian’s use of cookies and other similar technologies
Overview
This Cookie Notice (“Notice”) describes our use of cookies and other similar tools, such as pixel tags (also known as clear GIFs, web bugs or web beacons), to automatically collect certain information about your equipment, browsing actions and patterns when you use our Sites or services. For example, we may collect information such as websites you visited before browsing the Site, pages you viewed on the Site, number of times you accessed the Site, how long you spent on the Site and other web traffic data. We use this information to personalise your experience on the Sites or with the Company, to customise promotional material, and/or to improve the security, design and/or function of the Sites. Please note that we also engage in cross-context behavioural advertising to generate advertisements that are tailored to your interests. Additionally, we collect information concerning online interactions with our owner’s guide, which we do not associate with identifiable individuals.
Cookies are small files stored on your browser or device that enable the cookie owner to recognise the device when it visits websites or uses online services. The website you visit may set cookies directly, known as first-party cookies, or may trigger cookies set by other domain names, known as third-party cookies. While Rivian may automatically use some cookies that are strictly necessary to provide the services you request or enable communications, we request your consent for all of our other cookie uses on our web properties, such as rivian.com.
Our Data Privacy Notice describes our practices for handling any personal data that our first-party cookies collect, store or use, including our legal grounds for processing personal data. We rely on the following legal grounds to process personal data collected through our first-party cookies:
- Consent. You have given consent to the processing of your personal data for one or more specific purposes, e.g. to have certain cookies track your clicks across our website.
- Legitimate interests. The processing is necessary for the purposes of our legitimate interests or for the purposes of the legitimate interests of a third party which are not overridden by your interests or fundamental rights and freedoms which require protection of personal data. We may, for example, have a legitimate interest in providing you with the content of our website through the use of Strictly Necessary cookies. Third-party cookies stem from a provider who is not the operator of our website. We have authorised certain third-party cookies to operate on our website.
Please see the table in Section 6 (“Types of cookies we use”) below for a list of the individual first-party and third-party cookies used on this site and their specific purposes.
Cross-border data transfers
The cookies we use may process, store or transfer personal data in and to a country outside your own, with privacy laws that provide different, possibly lower, protections. You consent to this transfer, storing or processing when you consent to our cookie use. Rivian is based in the United States of America. Please review each third-party cookie provider’s policy to learn more about its location. Please see our Data Privacy Notice for more general information on our cross-border data transfer practices and security safeguards.
Your cookie choices
You may choose or manage your cookie use preferences or withdraw your consent for our cookie uses that are not strictly necessary at any time by visiting the cookie preference centre.
Most web browsers allow you to directly block all cookies, or just third-party cookies, through your browser settings. Using your browser settings to block all cookies, including strictly necessary ones, may restrict the functionality of the site.
Changes to our cookie uses
We will post any changes to the way we use cookies on this page and indicate on our website that we have updated this cookie policy. If the changes materially alter how we use cookies, we will post a notice on our website and request your informed consent for the materially different use. Please check back frequently to see any updates or changes to our cookie use policy.
Last modified: 23 October 2023
Contact information
Please submit any questions, comments or requests regarding this Cookie Notice to privacy@rivian.com.
Types of cookies we use
The following table lists all cookies potentially in use on www.rivian.com. We will update this table as our website changes and evolves, so please check back frequently to review any new cookie uses. We use the following types of cookies:
Cookies list
Strictly necessary
These cookies are necessary for the site to function and cannot be switched off. These cookies allow us to deliver the essential parts of our site to you and to protect our website, including identifying irregular or fraudulent activity. You can set your browser to block or alert you about these cookies, but some parts of the site may not function properly. These are persistent cookies that generally last 1 year.
Functional
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Performance
These cookies allow us to measure and improve the performance of our site, including analytics that help us understand how individuals use the site. For example, they help us to know which pages and features are the most popular and see how visitors move around the site. These cookies also allow us to offer you enhanced functionality when accessing or using our site, such as identifying you when you sign in to your Rivian account or keeping track of your specified preferences, interests or past Gear Shop items viewed.
Marketing
These cookies allow us to generate promotional material and advertisements that are tailored to you. For example, these cookies help us know what pages you visit and how you interact with our website, so we can send relevant and customised promotional materials to you.
Targeted advertising (share my personal information)
These cookies may be used to share limited personal information, such as device identifiers, with marketing and advertising third parties through cross-context behavioural advertising to provide personalised content and tailored advertising. To stop the sharing of your personal information for this purpose, opt out of these cookies. We do not sell personal information.
