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Privacy Hub

Your personal data guide

Data underpins our differentiated technology and enables us to provide a superior customer experience. We collect and use this data to provide our products and make continuous improvements, such as increasing the range and reliability of Rivian vehicles and identifying opportunities to make customer journeys even safer.

Our customers trust us with this information. We view that trust as incredibly important to Rivian’s mission. We also understand the great responsibility that comes with this data – especially where it is personal.

Rivian's Privacy Principles

Our principles serve as the foundation to building and maintaining trust with our customers

Take ownership

Privacy is a shared responsibility of all Rivian employees.

We are stewards of the personal data that we collect and process. We view strong data privacy controls as essential to building and maintaining the trust of our customers.

Design thoughtfully

Privacy is foundational to our mission and our products.

We consider privacy early and often throughout the product development process. We strive to meet or exceed consumer expectations and build for the future of privacy.

Inform and empower

Customers and employees deserve meaningful transparency and choice for personal data.

We are transparent regarding our personal data practices. We give customers choice commensurate with data sensitivity and use so they are in the driver’s seat with respect to their personal data.

Treat data responsibly

We are intentional in our collection, use, and sharing of personal data.

We collect, use, and retain the minimum amount of personal data required to accomplish the specific purpose. We do not sell personal data to third parties.

Protect personal data

Privacy depends on our implementation of effective data safeguards.

From the design stage forward, cybersecurity is considered, implemented and updated through a robust combination of hardware and software protections.

Rivian's personal data collection and use

The data we collect and use depends on how individuals interact with us, the products they use, and the privacy choices they make. Explore each of our major products and services below to understand more about how we use personal data.

A screen inside a Rivian R1 showing status of a charging session.

A person holding a mobile phone showing the Rivian App.

Children sitting on the tailgate of an R1S look at the screen of a tablet.

Recent privacy updates

We are working hard to set a high bar for privacy in the automotive space. Read about some of our recent efforts below.

Gear Guard Live Streaming

Sep 25, 2024 | Rivian launched a new Gear Guard Live Cam feature to stream video from the vehicle to the Rivian Mobile App with built-in privacy and security protections.

Welcome to the
Privacy Hub

Sep 16, 2024 | Rivian published the “Privacy Hub,” a centralized place to provide information to customers regarding Rivian’s personal data practices.

Allons-y! Deliveries
Begin in Quebec

June 13, 2024 | Rivian began deliveries of R1 vehicles to customers in Quebec with a localized privacy experience in the vehicle and on the web.

Gen 2 Vehicles
Launched

June 6, 2024 | Rivian introduced the second-generation of its flagship vehicles, which include new privacy controls for exterior and interior cameras.

Frequently asked questions

What choices do I have regarding my vehicle cameras?

Interior Camera: Vehicles built for model year 2025 and onward are equipped with an interior camera in the rearview mirror. If you choose to enable data sharing from the interior camera, images of the vehicle cabin and data derived from these images will be shared with Rivian to improve and develop vehicle safety systems, including machine-learning models and the driver monitoring system, which can help detect driver distraction and drowsiness. Vehicles built before model year 2025 have an interior camera that was previously disabled with an OTA software update.

Exterior Cameras: The vehicle’s exterior cameras can capture images for Gear Guard, product improvement, and in the event of a crash. For model year 2025 and onward, you may choose to opt out of sharing these images for product improvement purposes. See the “Data and Privacy” screen of the vehicle’s Settings menu for more information and to adjust these settings. Images are not captured for this purpose from vehicles built before model year 2025.

See our Data Privacy Notice > Vehicles > Your Privacy Choices for more information.

Can I access my vehicle data?

We provide two options to obtain certain data from your vehicle:

Vehicle Data Summary Report: We can provide a summary report that contains key data and metrics for the vehicle on a daily basis, such as the vehicle's end-of-day odometer, battery state-of-charge, and approximate location. This report should cover the last twelve (12) months or the length of time you have owned the vehicle, whichever is less.
Incident/Event Report: We can provide data from your vehicle for a specific date and time (maximum 1 hour window) – e.g., data from the time of a collision. The data provided is subject to Rivian's discretion and availability and may change at any time.

Vehicle owners can request either of the above by completing Rivian’s Vehicle Data Request form at rivn.co/vdr.

In the event of a collision, data may be recorded on the vehicle’s Event Data Recorder, which is a sort of “black box” that is physically located on the vehicle. Rivian does not access this data without explicit customer consent. To access your own EDR data following a collision, please reach out to Rivian Service and request a mobile service visit for this purpose. Due to our vehicles’ weight classification, we do not provide a commercially available tool for retrieving or interpreting EDR data.

Members of law enforcement should see our guidance on Law Enforcement Data Requests. Legal representatives should see our guidance on Civil Service of Process and Third-Party Data Requests.

Can I disable all data collection from my vehicle?

Vehicle connectivity is a core feature of Rivian vehicles. If you choose to disable all vehicle connectivity, it will prevent data from leaving the vehicle, but it will also limit or disable certain functionality in the vehicle (e.g., navigation, lane keeping assistance, and over-the-air updates, which provide new features, better performance, safety enhancements, and bug fixes).

To disable all cellular connectivity of the vehicle in Canadian vehicles, use the toggle in the “Data and Privacy” screen of the vehicle’s Settings menu. For non-Canadian vehicles, you may reach out to Rivian Service to request that we disable the eSIM card in the vehicle through a service appointment. Note that disabling connectivity will have no impact on any Rivian subscriptions you may have (e.g., Connect+) -- those will need to be cancelled separately.

What privacy choices do I have for the Rivian app?

You have choices such as whether to allow the Rivian app to collect and use real-time information about your device's location (needed in most cases to use your Rivian app as a key to your Rivian), whether you want to receive notifications, and whether to allow the collection of usage data for the improvement of the app. Visit “Manage account > Data and privacy ” in the Settings menu of the Rivian app and the Location/Notification settings in your device’s operating system to adjust these settings.

Does Rivian use cookies and other tracking technologies on its website?

Yes. We use cookies and other tools, such as pixel tags (also known as clear GIFs, web bugs, or web beacons) (collectively, “cookies”) through Google Analytics, session replay tools, and similar technologies to automatically collect certain information about your equipment, browsing actions, and patterns when you use our Sites or services. We also utilize Google’s integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. You can opt out of this activity by visiting our Cookie Notice and clicking “Manage Preferences” at the top.

How do I unsubscribe from Rivian emails and text messages?

If you receive an unwanted marketing email from us, you can click “Preferences” at the bottom of the email and update your preferences or unsubscribe from future mailings. Note that you will continue to receive transaction-related emails regarding products or services you have requested. You may opt out of receiving text messages from us by following the instructions in the text message you have received from us or by contacting us. Note that you may still receive communications from Rivian regarding safety issues, such as vehicle recall notifications, even if you have opted out. Please see additional terms here. For any questions on the above, please contact Customer Service.

Does Rivian sell personal data?

No. We do not sell personal data or personal information.

We do share limited personal data with third-party advertisers for Rivian’s targeted advertising or marketing purposes (also known as “cross-context behavioral advertising”). You may opt out of this activity by: 

Visiting our Privacy Rights Request form and submitting an “Do Not Sell/Share My Personal Information” request and 
Visiting our Cookie Notice, clicking “Manage Preferences,” and opting out of Targeted Advertising Cookies.

View all FAQ in Support Center

Data Privacy Notices

We strive to be transparent regarding our personal data practices. Our data privacy notices describe how we collect, use, and disclose personal data from consumers and job candidates.

Consumers

Candidates

Your privacy rights

In addition to privacy choices within our products, you may be entitled to certain privacy rights as provided by applicable laws. We will acknowledge and coordinate these requests in a timely manner. We will not discriminate against you for exercising any of your privacy rights. Visit our webform to exercise your privacy rights.

Privacy support

Still need help? Please contact us.