Rivian Trademark Guidelines
Expectations and usage of Rivian trademarks and service marks
Rivian trademarks, logos, domains, and service marks used within our businesses (collectively “Rivian marks”) comprise valuable assets of the Company. The Rivian marks are used to establish and strengthen our reputation with our customers, our brand identity, and the goodwill associated with our business.
Use of Rivian marks is prohibited unless expressly authorized in writing.
Rivian Trademark List
A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (such as a store or website).
The following is a non-exhaustive list of Rivian’s trademarks and service marks. Note the absence of a product or service name or logo from this list does not constitute a waiver of Rivian’s trademark or other intellectual property rights concerning that name or logo.
Compass Logo (design)
Electric Adventure Vehicle
Forever Starts Now
Keep the World Adventurous Forever
Mountain Logo (color)
Powered by Rivian
Powered by Rivian & Compass Logo (design)
R1S logo (design)
R1T logo (design)
Rivian & Compass logo (design)
Rivian & Compass logo (horizontal) (design)
Rivian & Compass logo (vertical) (design)
Rivian & Compass logo in gold (horizontal) (design)
Rivian & Compass logo in gold (vertical) (design)
Rivian & Light Bar W/ Headlights (design)
Rivian Gear Guard
Rivian in Chinese characters
Rivian Remote Care
Rivian Tank Turn
瑞伟安 (Rivian in Chinese)