Rivian Trademark Guidelines

Rivian trademarks, logos, domains, and service marks used within our businesses (collectively “Rivian marks”) comprise valuable assets of the Company. The Rivian marks are used to establish and strengthen our reputation with our customers, our brand identity, and the goodwill associated with our business. 

Use of Rivian marks is prohibited unless expressly authorized in writing. 

Rivian Trademark List

A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (such as a store or website).

The following is a non-exhaustive list of Rivian’s trademarks and service marks. Note the absence of a product or service name or logo from this list does not constitute a waiver of Rivian’s trademark or other intellectual property rights concerning that name or logo.

Rivian Trademarks

• Adventure Network

• Adventurous Forever

• Charger Reliability Score

• Compass Logo (design)

• Forever Starts Now

• Gear Guard (and Gear Guard character design)

• Gear Tunnel

• Keep the World Adventurous Forever

• Powered by Rivian

• R1

• R2

• R1S

• R1S (logo and design)

• R1T

• R1T (logo and design)

• R3

• R3X

• RAD

• Rivian

• Rivian (stylized)

• Rivian & Compass logo (vertical and horizontal designs)

• Rivian & Light Bar W/ Headlights (design)

• Rivian Adventure

• Rivian Adventure Department

• Rivian Adventure Network

• Rivian Autonomy Platform

• Rivian Charging Outpost

• Rivian Connect+

• Rivian Gear

• Rivian Gear Guard

• Rivian R1S

• Rivian R1T

• Rivian R2

• Rivian R3

• Rivian R3X

• Rivian Remote Care

• Rivian Strategic Supplier Program

• Rivian Waypoints

• Tri-Max

• Waypoints