Order any new vehicle from R1 Shop between Jan 15-19 and get a $1,400 discount applied.

Purchase or lease any new R1S or R1T from R1 Shop between January 15-19, 2026, then contact a sales advisor to get a $1,400 discount applied to your order.

How it works:

Purchase or lease any new R1S or R1T from R1 Shop between January 15-19, 2026, then contact a sales advisor to get a $1,400 discount to the vehicle price applied to your order. This offer is stackable with all of our current offers.

Offer details

Customers who order a new Rivian R1 vehicle through R1 Shop between January 15, 2026 and January 19, 2026, will receive a $1,000 (USD) or $1,400 (CAD) discount applied to reduce the final price of the ordered R1 vehicle. You must order a new Rivian R1 vehicle between January 15, 2026 and January 19, 2026 and complete your purchase or lease of the ordered vehicle and take delivery on or before February 28, 2026. The discount will be applied on the final vehicle transaction. Vehicle availability is limited. Offer only valid while supplies last. Offer available in the United States and Canada only. Offer is subject to change or termination at any time. Offer is not transferable and not redeemable for cash. Offer may be combined with other offers as permitted by Rivian. Speak to a Rivian Sales Advisor at participating Rivian locations or call (888) RIVIAN1 (ext. 2) to ensure the discount is applied to your qualifying order.