Does Rivian sell personal data?

No. We do not “sell” personal data or personal information as this term is defined by applicable privacy regulations. We do share limited personal data (as defined in the California Consumer Privacy Act) with third-party advertisers for Rivian’s targeted advertising or marketing purposes (also known as “cross-context behavioral advertising”).

You may opt out of this activity by: 

Visiting our Privacy Rights Request form and submitting an “Opt Out of Targeted Advertising” request and
Updating your cookie preferences here and opting out of Targeted Advertising Cookies.

To learn more about our data sharing practices, see Section 4 (“Our Disclosure of Your Personal Data”) in our Data Privacy Notice.

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