Data Privacy Notice
Our personal data practices for Rivian products, services, applications, and websites
Our customers trust us with their information. We view that trust as incredibly important to Rivian’s mission. Data underpins our differentiated technology and enables us to provide a superior customer experience. We also understand the great responsibility that comes with this data – especially where it is personal.
This Data Privacy Notice (“Notice”) is meant to provide a comprehensive description of our online and offline practices regarding the collection, use, disclosure, and retention of your personal data when you use our products and services, mobile applications, and websites (the “Site”) such as rivian.com, or otherwise interact with us. The Notice also provides information regarding your privacy rights and choices.
This Notice includes the following sections:
1. SCOPE OF THIS NOTICE
This Notice uses the Terms “Rivian,” “we,” “us,” or “our,” which refers to Rivian Automotive, LLC or its affiliate (“Rivian” or “Company”) that offers the relevant product or service you have used, with which you have interacted, with which you have entered into a contract, or that has otherwise collected and/or processed your personal data (also referred to as personal information in some jurisdictions). This legal entity is the applicable Data Controller within the meaning of applicable privacy laws and may be found at the link in Section 12 ("Contact Us").
2. PERSONAL DATA WE COLLECT AND HOW WE USE IT
We collect and use personal data for a number of purposes, including to provide and continuously improve our products and services, such as increasing the range and reliability of Rivian vehicles and identifying opportunities to make your journey even safer. The information we collect, and how that information is used, depends on how you interact with us, the products or services you use, and the choices you make. This data also depends on the type of relationship we have with you. If you disclose any personal data relating to other people to us or to our service providers in connection with our products and services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Notice.
We may collect personal data about you from different sources and in various ways, including:
Directly from you. Through your relationship with us, such as when you provide data to us directly on the Site, via email, or through your online or offline/in-person interactions with us. Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) to us.
Indirectly from you. From your use of our vehicles or other products, services, mobile applications, or software.
From third-party sources. From our service providers, public agencies (e.g., the DMV), relevant parties (e.g., your bank or insurance company), and public sources, including public forums and social media or networking sites. We may also collect or acquire personal data about you from third-party data providers, including demographic, lifestyle, financial, and other activity and interest data that we use to tailor our communications and promotional materials to you.
When we use data to improve and develop features, products, and services, we take steps to minimize the data collected and to apply privacy-enhancing techniques, such as de-identification or pseudonymization, so the data is not directly associated with you or your vehicle. Where we conduct such activities on an identifiable basis, we do so with your consent, consistent with reasonable consumer expectations, or where there are compelling and legitimate interests for such processing (e.g., improving vehicle or public safety). This approach to product improvement and development applies across all of our products and services.
We do not “sell” personal data or personal information, as this term is defined by applicable privacy regulations. We do “share” personal information as defined by Cal. Civ. Code §1798.140(ah) with third-party advertisers, as explained in Section 10 ("U.S. State Privacy Disclosures") below.
We describe the personal data we collect, how we use it, and the privacy choices available to you for each of our major products or services below.
A. VEHICLES
Rivian collects certain data from and about our vehicles that does not inherently identify any specific individual or household (“Core Vehicle Data”). Core Vehicle Data supports the core functionality, safety, security, and integrity of vehicle performance and components. We use Core Vehicle Data to provide vehicle features and services, to assess vehicle performance and operation, for vehicle repair and safety, and for reliability improvements and future product development, among other purposes. The use of this data is governed by our Core Vehicle Data Notice. If we use Core Vehicle Data in a personal context (i.e., to perform an analysis relating to a specific individual or household), then such information will be governed by this Notice.
If you own or use a Rivian vehicle, we collect other data from or about you and the vehicle that we consider to be personal data, which we describe in detail below.
B. CHARGING
Rivian collects and uses personal data gathered in connection with your access and use of Rivian charging devices and equipment, including the Rivian Adventure Network, Rivian Waypoints, and other Rivian energy solutions, as well as third party and fleet charging devices for our commercial customers, to keep your vehicle charged up and on the move. This information includes charging consumption details, charging session data and records, and financial information, such as billing information for charging costs. Whether you are on the way to your parents' house, a hike in a national park, or delivering an important package, we want to make sure that you get there sustainably, economically, and with plenty of range to spare.
C. MOBILE APP
The Rivian Mobile App works with the vehicle to make driving and owning your Rivian simple. For example, you can use your phone as a key, manage charging sessions, view the vehicle’s location, send remote commands, and tap into support. If you choose to use the Mobile App, we will collect and use your personal data gathered in connection with your access and use of the Mobile App and its associated services (“Mobile App Services”), as described below. This information includes identifying and contact information, Mobile App access and usage information, and device information, including information collected through automatic information collection technologies.
D. WEBSITE AND OTHER INTERACTIONS WITH US
Rivian collects, uses, and discloses personal data gathered in connection with your relationship and interactions with us, such as your use of the Site, purchases on the Gear Shop, calls or messages exchanged with Customer Service, attendance at Rivian events or activities (e.g., test drives), and use of applications to provide information to Rivian for purposes of your commercial relationship. This information includes identifying and contact information, customer service information, preferences, and device information, which may be collected through automatic information collection technologies.
3. LEGAL GROUNDS FOR PROCESSING OF YOUR PERSONAL DATA
Rivian uses, retains and otherwise processes personal data that is subject to this Notice for different purposes, dependent on the specific use-case, as described in Section 1 (“Scope of this Notice"). These purposes include where you have provided consent, where such processing is necessary for the performance of a contract that we have with you, to comply with our legal obligations, or for our legitimate business interests. We process personal data only to the extent that we are legally permitted to do so.
4. OUR DISCLOSURE OF YOUR PERSONAL DATA
We disclose personal data to our affiliates and with the categories of third parties set forth below for legitimate business purposes, which also includes when you direct us to disclose it to others, or as necessary to complete your transactions or provide the products or services you have requested or authorized.
5. DATA RETENTION
We generally retain your personal data as long as necessary to fulfill the purposes we collected it for, as required to satisfy any legal, accounting, or reporting requirements, as necessary to resolve disputes, as otherwise requested by you, or as required or permitted by applicable law. In some cases, we may only process the personal data and do not store or retain it.
Under some circumstances we may anonymize or reasonably de-identify your personal data so that it can no longer be reasonably associated with or used to identify you. We reserve the right to retain and use such information for any legitimate business purpose without further notice to you or your consent, unless required by law.
6. DATA SECURITY
We have in place appropriate security measures intended to prevent your personal data from being accidentally lost or used or accessed in an unauthorized way, including encryption of this information in transit and at rest and the implementation of controls designed to limit access to your personal data to those Rivian personnel who have a genuine business need to know it. Those Rivian personnel who process your personal data are required to do so only in an authorized manner and are subject to confidentiality.
Despite our implementation of these measures, posting or transmission of personal data via the internet, by email, or by other electronic means is not completely secure and it is possible that third parties may unlawfully intercept or access such data. We cannot guarantee that personal data will be totally secure.
We have procedures in place to deal with any suspected data security breach. We will notify you and/or any applicable regulator of a suspected data security breach where we are legally required to do so in accordance with any legally prescribed timeframes.
7. INTERNATIONAL DATA TRANSFERS
Rivian is based in the United States, and as such your personal data may be processed in the United States. We may transfer your personal data or store it internationally, including to or in countries that do not have data protection laws equivalent to those in the country where you reside or where your personal data is collected, for the purposes described above.
By using the Site, the App, the vehicle, and our products and services, or by otherwise providing us with your personal data, you agree to the collection, transfer, storage, and other processing of your personal data to countries outside of your country of residence. Personal data transferred or stored internationally will be subject to the laws of the jurisdiction(s) where it is transferred or stored, and may be accessible to foreign courts, regulatory agencies, law enforcement, and national security authorities in those jurisdiction(s).
8. YOUR PRIVACY RIGHTS
In addition to the privacy choices described in Section 2 (“Personal Data We Collect and How We Use It") above, you may request to exercise your privacy rights as described below, which may be limited by applicable laws and regulations. We will acknowledge and coordinate these requests as timely as possible. We will not discriminate against you for exercising any of your privacy rights.
9. CHILDREN’S DATA
Rivian’s products and services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us as set forth in Section 12 (“Contact Us”). If we become aware that we have collected the personal data of a child, we will take steps to promptly delete such information.
10. U.S. STATE PRIVACY DISCLOSURES
Several U.S. states have passed data privacy laws over the past few years, such as the California Consumer Privacy Act, as amended (“CCPA”). This section describes additional disclosures that we are required to make under these state-specific privacy laws. We will update this section periodically as new laws and requirements are passed.
11. CHANGES TO THIS NOTICE
It is our policy to post any changes we make to this Notice on our Site. If we make material changes to how we treat our users' personal data, we will notify you by email to the primary email address specified in your account or through a notice on the Site home page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Notice to check for any changes. Your continued use of our Site or any products, services, or solutions following the posting of changes constitutes your acceptance of such changes.
Last Updated: May 23, 2025
12. CONTACT US
If you have any questions or concerns about our processing of your personal data or this Notice, please contact us as specified below based on your location:
U.S./Other: By email at privacy@rivian.com, by telephone at (888) RIVIAN1 (748-4261), or by mail at Attn: Privacy Office, 14600 Myford Road, Irvine, CA 92606.
Canada: Attn: Privacy Office and/or Quebec Privacy Officer, by email at privacy@rivian.com, by telephone at (844) RIVIAN1 (748-4261) or by mail at 1038 Homer Street, Vancouver, BC V6B 2W9.
EU/UK: By email at privacy@rivian.com or dpo@rivian.com or by mail at Herengracht 433, Unit 2.01 and 2.02, 1017 BR Amsterdam, The Netherlands. You may identify the applicable Data Controller that processes your personal data here.
