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Merry and Bright

Rivian celebrates our 4th Annual Holidazzler

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Merry and Bright

Last weekend, thousands of employees and their loved ones gathered at our plant in Normal, IL for the fourth annual Holidazzler Holiday Festival. This event celebrates and appreciates the dedicated teams that bring our amazing products to life and is scheduled to allow employees on all shifts, in every role, an opportunity to participate in the fun.

"The Holidazzler is an amazing opportunity for us to thank our employees for everything they do. It’s a magical event and a wonderful way to kick-off the holiday season."

– Scott Griffin, Chief People Officer



The Holidazzler is put on by the Employee Communications and Experience team with collaboration from the Facilities, Security and Culinary teams. Additionally, over 200 volunteers come together to build each experience, including an extensive self-guided Plant tour.

The 2024 Holidazzler by the numbers:

7,250 sweet treats

6,900 sandwiches served

405 gallons of soup

312 gallons of hot cocoa

15 complimentary activities

10 window art installations by culinary members

4 circus performances

1 gingerbread house facade

"The event was great! This is my favorite event of the year and it keeps getting better."

- Josh Gardner, Material Supply



There is nothing more special than the annual Holidazzler and we’re already looking forward to next year’s event!


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Our goal is to accelerate the global transition to zero-emission transportation and energy by developing vehicles and technology that inspire people to get out and explore, helping preserve the natural world for generations to come.