Privacy Hub

Interior Camera: Vehicles built for model year 2025 and onward are equipped with an interior camera in the rearview mirror. If you choose to enable data sharing from the interior camera, images of the vehicle cabin and data derived from these images will be shared with Rivian to improve and develop vehicle safety systems, including machine-learning models and the driver monitoring system, which can help detect driver distraction and drowsiness. Vehicles built before model year 2025 have an interior camera that was previously disabled with an OTA software update.

Exterior Cameras: The vehicle’s exterior cameras can capture images for Gear Guard, product improvement, and in the event of a crash. For model year 2025 and onward, you may choose to opt out of sharing these images for product improvement purposes. See the “Data and Privacy” screen of the vehicle’s Settings menu for more information and to adjust these settings. Images are not captured for this purpose from vehicles built before model year 2025.

See our Data Privacy Notice > Vehicles > Your Privacy Choices for more information.

Rivian shares information with insurance companies only as directed by customers or as required by law (e.g., when we receive a subpoena, which may come from law enforcement or an insurance company). For example, Rivian’s Insurance team periodically reviews a limited set of customer driving data and contacts the customers who may qualify for an insurance discount based on this data. If the driver is interested in understanding the potential discount, and explicitly requests that Rivian share their data with our insurance partner, then we share the limited driving data with the partner. 

Rivian does not share data with telematic exchange companies, such as LexisNexis or Verisk. 

We provide two options to obtain certain data from your vehicle:  

• Vehicle Data Summary Report: We can provide a summary report that contains key data and metrics for the vehicle on a daily basis, such as the vehicle's end-of-day odometer, battery state-of-charge, and approximate location. This report should cover the last twelve (12) months or the length of time you have owned the vehicle, whichever is less. 

• Incident/Event Report: We can provide data from your vehicle for a specific date and time (maximum 1 hour window) – e.g., data from the time of a collision. The data provided is subject to Rivian's discretion and availability and may change at any time. 

Vehicle owners can request either of the above by completing Rivian’s Vehicle Data Request form at rivn.co/vdr. 

In the event of a collision, data may be recorded on the vehicle’s Event Data Recorder, which is a sort of “black box” that is physically located on the vehicle. Rivian does not access this data without explicit customer consent. To access your own EDR data following a collision, please reach out to Rivian Service and request a mobile service visit for this purpose. Due to our vehicles’ weight classification, we do not provide a commercially available tool for retrieving or interpreting EDR data. 

Members of law enforcement should see our guidance on Law Enforcement Data Requests. Legal representatives should see our guidance on Civil Service of Process and Third-Party Data Requests. 

Vehicle connectivity is a core feature of Rivian vehicles. If you choose to disable all vehicle connectivity, it will prevent data from leaving the vehicle, but it will also limit or disable certain functionality in the vehicle (e.g., navigation, lane keeping assistance, and over-the-air updates, which provide new features, better performance, safety enhancements, and bug fixes).  

To disable all cellular connectivity of the vehicle in Canadian vehicles, use the toggle in the “Data and Privacy” screen of the vehicle’s Settings menu. For non-Canadian vehicles, you may reach out to Rivian Service to request that we disable the eSIM card in the vehicle through a service appointment. Note that disabling connectivity will have no impact on any Rivian subscriptions you may have (e.g., Connect+) -- those will need to be cancelled separately. 

Rivian shares a limited amount of data with third-party plug and charge partners to enable seamless charging without needing extra authentication. Both Rivian and the third-party partner can see session details, such as the charging location, total energy consumed, and session cost, but the third-party partner receives only an encoded EMAID (E-Mobility Authentication Identifier). The third party does not receive your VIN, name, email, etc. Rivian does not share your contact details with the third-party partner, though the third party may already have them if you provided them directly, such as through their mobile app registration.

If you choose to link your Rivian account with your third-party charging company account, Rivian will search for your Rivian account email address in the third-party’s account database. If no matching email is found, Rivian will create an account for you with the third party and provide your Rivian-registered email, first name, last name, and primary address to the third party. Both Rivian and the third-party charging partner will have access to session details, including the charging location, total energy consumed, and session cost. 

You have choices such as whether to allow the Rivian app to collect and use real-time information about your device's location (needed in most cases to use your Rivian app as a key to your Rivian), whether you want to receive notifications, and whether to allow the collection of usage data for the improvement of the app. Visit “Manage account > Data and privacy ” in the Settings menu of the Rivian app and the Location/Notification settings in your device’s operating system to adjust these settings. 

Yes. We use cookies and other tools, such as pixel tags (also known as clear GIFs, web bugs, or web beacons) (collectively, “cookies”) through Google Analytics, session replay tools, and similar technologies to automatically collect certain information about your equipment, browsing actions, and patterns when you use our Sites or services. We also utilize Google’s integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. You can opt out of this activity by updating your cookie preferences here. 

If you receive an unwanted marketing email from us, you can click “Preferences” at the bottom of the email and update your preferences or unsubscribe from future mailings. Note that you will continue to receive transaction-related emails regarding products or services you have requested. You may opt out of receiving text messages from us by following the instructions in the text message you have received from us or by contacting us. Note that you may still receive communications from Rivian regarding safety issues, such as vehicle recall notifications, even if you have opted out. Please see additional terms here. For any questions on the above, please contact Customer Service. 

No. We do not sell personal data or personal information as this term is defined by applicable privacy regulations.

We do share limited personal data with third-party advertisers for Rivian’s targeted advertising or marketing purposes (also known as “cross-context behavioral advertising”). You may opt out of this activity by:  

• Visiting our Privacy Rights Request form and submitting an “Opt Out of Sharing for Targeted Advertising” request and  

• Updating your cookie preferences here and opting out of Sharing for Targeted Advertising cookies.

To learn more about our data sharing practices, see Section 4 (“Our Disclosure of Your Personal Data”) in our Data Privacy Notice.

Rivian customers have the right to protect themselves from potential misuse of remote vehicle technology in situations of domestic violence by revoking remote vehicle access from their abusers. Once remote vehicle access has been disabled, revoked individuals will no longer be associated with the Rivian vehicle, their phone will no longer function as a key and they will lose the ability to view or interact with the vehicle in the Rivian app.

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