Privacy Policy

Last updated: January 3, 2017


Rivian Automotive Inc. and its related companies (“Rivian” or “we” or “us”) want you to be informed regarding the information we may collect from the users of this website (the “Site”). This privacy policy (“Policy”) describes the collection, use, and protection of this information. The “Last Updated” date above indicates the effective date of this policy. Rivian reserves its right to revise this Policy at its discretion. At each revision, we will change the Last Updated date above.

Information we Collect

We may collect information about Site users in a number of ways. This information may include:

Information You Share: We may collect personal information that you provide to us directly, such as your name, email address, phone number, or other information (for example, when you submit a form to sign up for a service or to request information). We may also collect information from offline sources, such as when you provide your information to a Rivian representative over the phone or in person.

Information Collected from Your Browser: When you visit our Site, we may automatically collect information from your browser, such as your computer operating system type, screen resolution, browser type, browser language, and/or other technical specifications regarding your browsing session.

Information Collected Using Cookies: Cookies are small data files created upon visiting a website and stored locally on your device. When visiting our Site, we may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to make your experience on our Site more personal and interactive. Information collected may include websites you visited before browsing to our Site, pages you viewed on our site, times you accessed our Site, how long you spent on our Site, and other web traffic data. If you do not want to allow your information to be collected by cookies, you can typically disable the use of cookies (or disallow the use of cookies on specific websites) by adjusting your browser settings.

Information Collected Using Other Tracking Tools: In addition to or in conjunction with cookies, we may use other tracking tools to improve users’ experiences on our Site. For example, pixel tags (also known as clear GIFs, web bugs, or web beacons) may be used to track the online movements of users of our Site. Pixel tags and similar tools may also be used in our emails to track whether an email was read or forwarded to someone else.

Information Collected Using Analytics Tools: We may use Google Analytics Advertising features such as demographics and interest reporting to collect anonymized data about the gender, age, and interests of visitors to our Site. You can read Google’s security and privacy policies for Google Analytics at Google’s website. You may opt out of having your data used by Google Analytics by Google’s Ads Settings, Ad Settings for mobile apps, or any other available means.

Information Collected from Third Party Sources: We may also collect information from or about you from other sources, such as social media platforms where you have an account.

How We Use Collected Information

We may use collected information in a variety of ways, including:

Using Your Information to Further an Established Business Relationship: We may use collected personal information to contact you as necessary to fulfill orders or reservations you’ve placed for Rivian products, services, or events. We may also contact you to ask for your feedback about a product, service, or event.

Using Your Information to Send You Promotional Materials: We may also use your personal information to fulfill your requests for information, including requests to receive promotional materials. Promotional materials may include information regarding Rivian contests, events, and/or products. Promotional materials may be conveyed in emails, phone calls, text messages, or mailings. If you no longer wish to receive these materials, you may opt out by following the opt-out instructions included in the emails, texts, or mailings, or by contacting us.

Using Your Information to Improve Our Services: As described above, we may collect information using cookies, tracking tools, and/or analytic tools. We may use this information to personalize your experience on the Site and/or to improve the security, design, and/or function of our Site.

Sharing Your Information with Our Partners: We may share your information with our selected partners in order to conduct business. For example, we may share your information with selected partners to conduct audits, industry analysis, and/or to evaluate the results of marketing efforts. Similarly, when you request information as described above, we may share your information with selected partners (e.g., email newsletter providers) to provide the requested information.

Sharing Your Information with Other Third Parties: We may share personally identifying information with third parties with your consent, or when required by law or other circumstances. We may share personally identifying information with third parties for their own marketing uses. Those uses will be subject to their own privacy policies, which will be pointed out to you when you give consent to those uses.

Sharing Anonymized Information with Third Parties: We may share anonymized information (such as aggregate Site usage statistics) with third parties for any number of reasons, including advertising, promotional, or other purposes.

Links to Other Websites: Our Site may contain links to websites maintained by third parties. Rivian is not responsible for the privacy practices of such third-party sites.

Social Media Buttons: Our Site may contain links or buttons to enable you to share or post content to third-party social media platforms. The privacy policies of such social media platforms will apply to any content you share or post, and Rivian is not responsible for the privacy practices of such third-party platforms.

Data Security

We have reasonable and appropriate security measures in place to protect against loss, misuse, and alteration of information that we store and collect.

Choices About Your Information

As indicated throughout this Policy, you have options to control how your information is used, including:

Opting-Out of Communications: Our promotional materials include instructions for opting out of receiving further communications. If you no longer wish to receive promotional phone calls, you may opt out by contacting us. Please note that even if you opt out of receiving marketing communications, we may still communicate with you regarding an established business relationship at

Updating or Cancelling an Account with Rivian: If you signed up for an account with Rivian, you may update the information associated with your account or cancel your account at any time by contacting us at

Opting-Out of Analytics Tools: You may opt out of having your data used by Google Analytics via Google’s Ads Settings, Ad Settings for mobile apps, or any other available means.

Adjusting Cookie Settings: Most browsers accept cookies until you change your browser settings. If you do not wish for our Site to collect your information using cookies, you can typically disable the use of cookies (or disallow the use of cookies on specific websites) by changing your browser settings. If you remove or reject our cookies, it could affect how our Site works for you.

We welcome your comments, questions about this Policy, and questions about your information at